Serene Organic’s Memberships
Agenda
How we should have converted more customers to monthly members
How do monthly members and casual visitors use the spa differently?
Why would a visitor buy a spa membership?
- Monthly Self-care
- Weight loss goals
- Improve skin contitions
- Fertility objectives
Total appointments booked vs multiple visits
01
Serene Organics had a total of 2792 appointments on the books over the span of 3 years
02
Out of that 2792, 2639 visits were repeat customers.
How Many repeat customers converted to Members
Out of the 2639 customers that visited the spa more than once within 3 years, only 243 became clients with monthly memberships.
Takeaways
(what Serene Organics should have don’t to get more monthly memberships)
Send out more weekly newsletters
Reach out to clients who came in for a specific service
Upsell to their repeat clients
- Talk to them about what their goals are
- What brought them back to this spa
Stay relevant/top of mind
- Social Media presence
- More posting about happenings at the spa
